Cookie Policy

We use cookies and other similar tracking technologies at Fitspurs (fitspurs.com) in order to improve your browsing experience, analyse website traffic, customise the content and find out where our visitors are coming from.
This Cookie Policy sets out what cookies are, the way in which we use them, and the options available to you with regard to managing cookies.

1. What Are Cookies?

Cookies are tiny text files which get stored on your computer, smartphone, or tablet whenever you visit a website; they enable the website to identify your device and recall certain information (for example, the items in your shopping cart, your login details, or your choice of language) in order to make your experience on the internet smoother and more efficient.

2. The various types of cookies that we use

The cookies used on fitspurs.com are divided into four main types:

Essential / Necessary Cookies

The cookies in question are essential for the proper functioning of the website and allow access to basic features such as secure checkout, the retention of items in the shopping cart, and navigation between pages. The website would not be able to carry out its fundamental services without them.

Performance & Analytics Cookies

These cookies collect information about how visitors interact with our website—such as which pages are visited most often or if error messages occur. All data collected by these cookies is aggregated and anonymous. We use this data via analytics services (such as Google Analytics) to improve store speed, layout, and user experience.

Functionality Cookies

Cookies known as functionality cookies enable our website to remember the choices you make (for example, your username, language, or geographical region) and allow for the provision of improved, personalized features.

Targeting & Advertising Cookies

These cookies track your browsing habits across fitspurs.com and third-party sites to build a profile of your interests. They are used by advertising partners (such as Google Ads or Meta/Facebook Pixel) to deliver relevant, targeted advertisements and measure the effectiveness of marketing campaigns.

3. Third-Party Cookies

In addition to our own first-party cookies, we may use various third-party services that set cookies on your browser. These services include:
  • Payment Gateways: To ensure secure transaction processing during checkout.
  • Analytics Providers: To measure traffic and usage trends on our store.
  • Social Media & Advertising Networks: To display customized ads on platforms like Facebook, Instagram, and Google.

4. Managing and Disabling Cookies

You have the right to accept or decline cookies. You can manage your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to manage or block cookies through their settings preferences. You can configure your browser to refuse all cookies, accept only first-party cookies, or alert you when a cookie is being sent.
Here is how to manage cookies in common browsers:
  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Apple Safari: Preferences > Privacy > Block all cookies
  • Microsoft Edge: Settings > Site permissions > Cookies and site data
Note: If you disable essential cookies, certain features of fitspurs.com (such as adding items to your cart or completing checkout) may not function properly.

Opt-Out of Targeted Advertising

You can opt-out of third-party targeted advertising programs through the following industry resources:
  • Digital Advertising Alliance (DAA): optout.aboutads.info
  • Network Advertising Initiative (NAI): optout.networkadvertising.org

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our operations. Any changes will become effective immediately upon posting the updated policy on fitspurs.com.

6. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:
  • Store Name: Fitspurs
  • Website: fitspurs.com
  • Email: support@fitspurs.com
  • Phone: +1 281-568-4149
  • Address: 2013 Coggin Ave, Brownwood, TX 76801, USA